{"id":310,"date":"2016-09-06T14:24:07","date_gmt":"2016-09-06T13:24:07","guid":{"rendered":"http:\/\/www.digitalbath.fr\/blog\/?p=310"},"modified":"2019-03-05T17:17:23","modified_gmt":"2019-03-05T16:17:23","slug":"efficacite-du-branding-video-sur-twitter","status":"publish","type":"post","link":"https:\/\/www.digitalbath.fr\/blog\/efficacite-du-branding-video-sur-twitter\/","title":{"rendered":"Efficacit\u00e9 du Branding vid\u00e9o sur Twitter"},"content":{"rendered":"<p style=\"text-align: justify;\">Twitter a r\u00e9cemment test\u00e9 l\u2019efficacit\u00e9 des publicit\u00e9s vid\u00e9o pour d\u00e9terminer si ces pubs \u00e9taient m\u00e9moris\u00e9es par ses utilisateurs. L\u2019\u00e9tude, conduite par Twitter et un laboratoire de recherches, r\u00e9v\u00e8le les points suivants :<\/p>\n<ul style=\"text-align: justify;\">\n<li>Environ 50% des utilisateurs se rappellent des publicit\u00e9s vid\u00e9os sur Twitter apr\u00e8s seulement une seconde de visionnage.<\/li>\n<li>Les publicit\u00e9s vid\u00e9o sont deux fois plus m\u00e9moris\u00e9es dans le fil d\u2019actualit\u00e9s de Twitter que sur d\u2019autres r\u00e9seaux sociaux du fait que le contenu pr\u00e9sent serait personnalis\u00e9, organis\u00e9 et plus pertinent tout en restant non-intrusif. Un outil <a href=\"http:\/\/digitalbath.fr\/\">web marketing<\/a> tr\u00e8s important pour les petites et moyennes entreprises.<\/li>\n<li>La marque des 3 secondes est clef pour toutes les publicit\u00e9s vid\u00e9o, en effet 13% d\u2019utilisateurs en plus se rappellent de la publicit\u00e9 qu\u2019ils visionnent entre la premi\u00e8re et la troisi\u00e8me seconde.<\/li>\n<li>Inciter les utilisateurs \u00e0 regarder la vid\u00e9o en entier permet au d\u00e9roulant (publicit\u00e9 pouvant \u00eatre arr\u00eat\u00e9e apr\u00e8s quelques secondes).<\/li>\n<li>Les \u00e9l\u00e9ments de Branding qui apparaissent directement au-dessus des vid\u00e9os avant que le d\u00e9compte de la publicit\u00e9 ne soit affich\u00e9 permettent un fort Branding au tout d\u00e9but de la vid\u00e9o.<\/li>\n<li>Apporter un Branding plus important t\u00f4t permet d\u2019accroitre l\u2019int\u00e9r\u00eat suscit\u00e9.<\/li>\n<li>Aller droit au but en fournissant l\u2019information la plus importante d\u00e8s le d\u00e9but de la publicit\u00e9 plut\u00f4t que de l\u2019\u00e9taler sur les 15 secondes de sa dur\u00e9e rend celle-ci beaucoup plus persuasive.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Les r\u00e9sultats de l\u2019\u00e9tude furent annonc\u00e9s dans le communiqu\u00e9 suivant :<\/h2>\n<blockquote>\n<p style=\"text-align: justify;\">\u00ab Nous nous attendions \u00e0 un impact inf\u00e9rieur aux standards de l\u2019industrie, nous sommes ravis de voir que presque la moiti\u00e9 des utilisateurs se rappellent des publicit\u00e9s apr\u00e8s seulement une seconde de visionnage sur <a href=\"https:\/\/twitter.com\/\">Twitter<\/a>. Nous avons par cette \u00e9tude r\u00e9ussi \u00e0 d\u00e9montrer que le contenu tr\u00e8s personnalis\u00e9 et organis\u00e9 de Twitter impacte la mani\u00e8re avec laquelle la marque est per\u00e7ue par les utilisateurs car ceux-ci sont dans un \u00e9tat d\u2019esprit de d\u00e9couverte et d\u2019ouverture. \u00bb<\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: justify;\">\u00ab Nous avons \u00e9t\u00e9 surpris de l\u2019impact qu\u2019a le Branding lorsqu\u2019il est plac\u00e9 t\u00f4t dans une vid\u00e9o publicitaire. Dans l\u2019environnement d\u2019aujourd\u2019hui, o\u00f9 la concurrence pour attirer l\u2019attention est si rude, les r\u00e9sultats de notre \u00e9tude montrent qu\u2019il est critique de placer le message vital de votre publicit\u00e9 au premier plan. \u00bb<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Twitter a r\u00e9cemment test\u00e9 l\u2019efficacit\u00e9 des publicit\u00e9s vid\u00e9o pour d\u00e9terminer si ces pubs \u00e9taient m\u00e9moris\u00e9es par ses utilisateurs. L\u2019\u00e9tude, conduite par Twitter et un laboratoire de recherches, r\u00e9v\u00e8le les points suivants : Environ 50% des utilisateurs se rappellent des publicit\u00e9s vid\u00e9os sur Twitter apr\u00e8s seulement une seconde de visionnage. Les publicit\u00e9s vid\u00e9o sont deux fois&#x2026; <a class=\"more-link\" href=\"https:\/\/www.digitalbath.fr\/blog\/efficacite-du-branding-video-sur-twitter\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49,11],"tags":[2,31,57],"class_list":["post-310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-management","category-reseaux-sociaux","tag-reseaux-sociaux","tag-twitter","tag-video-twitter","has-featured-img"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Efficacit\u00e9 du Branding vid\u00e9o sur Twitter - Blog officiel Digital Bath - Actualit\u00e9s webmarketing en Tunisie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalbath.fr\/blog\/efficacite-du-branding-video-sur-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Efficacit\u00e9 du Branding vid\u00e9o sur Twitter - Blog officiel Digital Bath - Actualit\u00e9s webmarketing en Tunisie\" \/>\n<meta property=\"og:description\" content=\"Twitter a r\u00e9cemment test\u00e9 l\u2019efficacit\u00e9 des publicit\u00e9s vid\u00e9o pour d\u00e9terminer si ces pubs \u00e9taient m\u00e9moris\u00e9es par ses utilisateurs. L\u2019\u00e9tude, conduite par Twitter et un laboratoire de recherches, r\u00e9v\u00e8le les points suivants : Environ 50% des utilisateurs se rappellent des publicit\u00e9s vid\u00e9os sur Twitter apr\u00e8s seulement une seconde de visionnage. 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