{"id":406,"date":"2016-12-09T15:29:03","date_gmt":"2016-12-09T14:29:03","guid":{"rendered":"http:\/\/www.digitalbath.fr\/blog\/?p=406"},"modified":"2019-03-05T17:16:58","modified_gmt":"2019-03-05T16:16:58","slug":"87-des-marques-prefereraient-le-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalbath.fr\/blog\/87-des-marques-prefereraient-le-digital-marketing\/","title":{"rendered":"87% des marques pr\u00e9f\u00e9reraient le Digital Marketing"},"content":{"rendered":"<p align=\"justify\">Avec l&rsquo;utilisation croissante d&rsquo;intervention par les consommateurs, environ 87% des marques optent pour le Digital Marketing, en plus de la t\u00e9l\u00e9vision et des affiches publicitaires, pour promouvoir et augmenter l&rsquo;engagement des clients.<\/p>\n<p align=\"justify\">Le rapport de l&rsquo;industrie du Digital Marketing de 2016 a \u00e9t\u00e9 publi\u00e9 par l&rsquo;<a href=\"http:\/\/www.digitalbath.fr\/\">agence webmarketing<\/a> Social Beat en Mai et Juin 2016 avec la participation de 376 responsables du d\u00e9partement marketing de diff\u00e9rentes entreprises.<\/p>\n<blockquote><p>\u00ab\u00a0Le rapport met en \u00e9vidence la croissance du Digital Marketing, bien que les marques continuent d&rsquo;utiliser la t\u00e9l\u00e9vision et les affiches pour avoir une approche compl\u00e8te.\u00a0\u00bb Le co-fondateur de Social Beat, Vikas Chawla d\u00e9clare :<br \/>\n\u00ab\u00a0Tandis que la visibilit\u00e9 de la marque et la g\u00e9n\u00e9ration de Leads semblent \u00eatre les objectifs premiers, le Digital Marketing est souvent employ\u00e9 pour augmenter l&rsquo;engagement des clients et am\u00e9liorer le service client\u00a0\u00bb, dit-il.<\/p><\/blockquote>\n<p align=\"justify\">Globalement, 20% des marques pr\u00e9voient d&rsquo;augmenter leurs d\u00e9penses d&rsquo;environ 25% pour le Digital Marketing l&rsquo;an prochain.<\/p>\n<p align=\"justify\">Le r\u00e9seaux social Facebook a \u00e9t\u00e9 pr\u00e9f\u00e9r\u00e9 par 89% des marques pour la promotion en ligne, tandis que le g\u00e9ant Google arrive en second avec 78%.<\/p>\n<p align=\"justify\">Environ 56% des interrog\u00e9s pr\u00e9f\u00e8rent Twitter, tandis que 51% ont choisi Linkedln pur la promotion digitale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec l&rsquo;utilisation croissante d&rsquo;intervention par les consommateurs, environ 87% des marques optent pour le Digital Marketing, en plus de la t\u00e9l\u00e9vision et des affiches publicitaires, pour promouvoir et augmenter l&rsquo;engagement des clients. Le rapport de l&rsquo;industrie du Digital Marketing de 2016 a \u00e9t\u00e9 publi\u00e9 par l&rsquo;agence webmarketing Social Beat en Mai et Juin 2016 avec&#x2026; <a class=\"more-link\" href=\"https:\/\/www.digitalbath.fr\/blog\/87-des-marques-prefereraient-le-digital-marketing\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[75],"tags":[],"class_list":["post-406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","has-featured-img"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>87% des marques pr\u00e9f\u00e9reraient le Digital Marketing - Blog officiel Digital Bath - Actualit\u00e9s webmarketing en Tunisie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalbath.fr\/blog\/87-des-marques-prefereraient-le-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"87% des marques pr\u00e9f\u00e9reraient le Digital Marketing - Blog officiel Digital Bath - Actualit\u00e9s webmarketing en Tunisie\" \/>\n<meta property=\"og:description\" content=\"Avec l&rsquo;utilisation croissante d&rsquo;intervention par les consommateurs, environ 87% des marques optent pour le Digital Marketing, en plus de la t\u00e9l\u00e9vision et des affiches publicitaires, pour promouvoir et augmenter l&rsquo;engagement des clients. 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