agence webmarketing en Tunisie<\/a> , l’un des mots d’ordre de 2017 est le contenu vid\u00e9o, pr\u00e9enregistr\u00e9 ou en direct. Ce format devra \u00eatre privil\u00e9gi\u00e9 par les publicitaires. Instagram d\u00e9clare que le contenu vid\u00e9o repr\u00e9sentera 75% des donn\u00e9es durant les 4 prochaines ann\u00e9es, les marques doivent donc apprendre \u00e0 cr\u00e9er et utiliser efficacement ce type de contenu. Les nombreux outils que Instagram offre ont men\u00e9 \u00e0 une d\u00e9mocratisation de la cr\u00e9ation vid\u00e9o, tout le monde peut donc cr\u00e9er du contenu int\u00e9ressant sans budget ou presque.<\/p>\nL’approche ‘mobile avant-tout’ fera gagner gros<\/h2>\n
Les supports mobiles sont devenus omnipr\u00e9sents, et cela se v\u00e9rifie particuli\u00e8rement bien sur Instagram. Une approche qui privil\u00e9gie les supports mobiles doit donc \u00eatre adopt\u00e9e, mais ce n’est pas aussi simple que cela. Le contenu sur Instagram devra continuellement \u00eatre optimis\u00e9 pour satisfaire les besoins de ceux qui naviguent sur support mobile. De mani\u00e8re similaire, les sites web devront \u00eatre optimis\u00e9s pour une navigation sur mobile, et cela ne veut pas simplement dire ‘Responsive’. Malgr\u00e9 le fait que le commerce sur les r\u00e9seaux sociaux ne soit pas encore tr\u00e8s populaire, les publicitaires doivent s’assurer que l’exp\u00e9rience de l’internaute demeure constante sur les diff\u00e9rents appareils mobiles.<\/p>\n
La concurrence sera encore plus rude<\/h2>\n
Il y a plus de 600 millions d’utilisateurs sur Instagram, et on ne peut qu’imaginer que la plateforme va continuer de cro\u00eetre en 2017. De plus en plus de marques rejoignent la plateforme pour atteindre leurs consommateurs, elles doivent donc \u00eatre pr\u00e9par\u00e9es \u00e0 cette comp\u00e9tition quelque peu sophistiqu\u00e9e. Beaucoup diront que Instagram est devenu une ‘pompe \u00e0 fric’, cependant il y a encore de la place pour une croissance naturelle, en particulier gr\u00e2ce au fait que la cr\u00e9ativit\u00e9 est devenue plus facile. La taille \u00e9norme de Instagram doit aussi \u00eatre prise en consid\u00e9ration puisque plus de public \u00e9quivaut \u00e0 plus d’engagement.<\/p>\n
La cr\u00e9ativit\u00e9 \u00e0 port\u00e9e de main<\/h2>\n
Avec des fonctionnalit\u00e9s telles que Instagram Stories ou Live, Instagram a mis des outils de cr\u00e9ation formidables entre les mains de ses utilisateurs. Cela a permit aux utilisateurs et aux marques d’\u00eatre cr\u00e9atifs sur la plateforme. La production de vid\u00e9os et les diffusions en direct se sont donc soudainement d\u00e9mocratis\u00e9es.<\/p>\n
Enfin, \u00e0 part le fait d’offrir les moyens de cr\u00e9er un meilleur contenu, les utilisateurs et les marques auront aussi la possibilit\u00e9 de cr\u00e9er des publicit\u00e9s efficaces pour les 600 millions d’utilisateurs de la plateforme.<\/p>\n","protected":false},"excerpt":{"rendered":"
Aujourd’hui, Instagram est la deuxi\u00e8me plateforme la plus populaire apr\u00e8s Facebook avec plus de 600 millions d’utilisateurs, c’est aussi devenu un outil visuel important qui permet aux entreprises d’atteindre leur public. Voici les tendances qui vont modeler l’approche que les entreprises doivent adopter en 2017 afin de r\u00e9ussir sur la plateforme. La vid\u00e9o, encore la… Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50,11,12,47],"tags":[],"class_list":["post-456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicites-payantes-web","category-reseaux-sociaux","category-strategie-marketing","category-web-marketing","has-featured-img"],"yoast_head":"\nLes 4 tendances marketing sur Instagram \u00e0 conna\u00eetre pour 2017 - Blog officiel Digital Bath - Actualit\u00e9s webmarketing en Tunisie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalbath.fr\/blog\/tendances-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 4 tendances marketing sur Instagram \u00e0 conna\u00eetre pour 2017 - Blog officiel Digital Bath - Actualit\u00e9s webmarketing en Tunisie\" \/>\n<meta property=\"og:description\" content=\"Aujourd’hui, Instagram est la deuxi\u00e8me plateforme la plus populaire apr\u00e8s Facebook avec plus de 600 millions d’utilisateurs, c’est aussi devenu un outil visuel important qui permet aux entreprises d’atteindre leur public. 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