{"id":506,"date":"2017-04-13T18:01:01","date_gmt":"2017-04-13T17:01:01","guid":{"rendered":"https:\/\/www.digitalbath.fr\/blog\/?p=506"},"modified":"2019-03-05T17:11:36","modified_gmt":"2019-03-05T16:11:36","slug":"affuter-methodes-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalbath.fr\/blog\/affuter-methodes-marketing\/","title":{"rendered":"Comment aff\u00fbter ses m\u00e9thodes marketing ?"},"content":{"rendered":"

Quel que soit son march\u00e9 ou sa marque, un publicitaire veut aujourd’hui transmettre le bon message, au bon moment, \u00e0 la bonne personne et sur le bon support pour obtenir le meilleur r\u00e9sultat possible. Cependant, une seule note ne suffisant pas \u00e0 cr\u00e9er une m\u00e9lodie, une publicit\u00e9 ne suffira pas \u00e0 pousser un consommateur \u00e0 acheter une voiture, changer de marque, aller dans un magasin ou r\u00e9server un billet d’avion. Un contenu engageant et pertinent transmis au bon moment est en revanche susceptible de le pousser \u00e0 compl\u00e9ter le processus d’achat.<\/p>\n

Trouver le bon ‘spot’<\/h2>\n

Il est aujourd’hui moins facile qu’avant, m\u00eame avec toutes les donn\u00e9es en main, d’atteindre les consommateurs. M\u00eame si les publicitaires savent tous ce qu’il y a \u00e0 savoir \u00e0 propos de l’audience qu’ils veulent toucher, ils doivent trouver suffisamment de cibles. C’est un probl\u00e8me auquel beaucoup de publicitaires font face aujourd’hui. Les consommateurs passent de plus en plus de temps sur des plateformes et appareils\u00a0diff\u00e9rents, c’est pourquoi il important pour une agence de communication orient\u00e9e Web<\/a> d’avoir des outils d’analyse des supports et des plateformes : pour \u00e9tablir un lien entre un individu et tous les appareils qu’il utilise. \u00c0 l’aide de ces outils, il est possible de d\u00e9terminer pr\u00e9cis\u00e9ment o\u00f9 le consommateur passe son temps et surtout o\u00f9 est-ce qu’il est le plus enclin \u00e0 voir ou lire le message d’une marque. En identifiant ces canaux, le publicitaire peut \u00eatre s\u00fbr de ne pas rater son coup.<\/p>\n

Suivre le cheminement du client<\/h2>\n

Transmettre un message publicitaire est une chose, mais un message qui s’aligne avec l’\u00e9tape du processus d’achat dans laquelle se situe le consommateur en est une autre. Les technologies \u00e9voluent, il faut donc concevoir des campagnes qui influent r\u00e9ellement le cheminement vers l’achat.<\/p>\n

Agir en fonction des informations<\/h2>\n

Est-ce que mes efforts produisent les r\u00e9sultats voulus ? C’est une question que tous les publicitaires se posent. Nous entrons dans une \u00e8re ou le chemin du consommateur est fragment\u00e9 et mesurer le nombre de clics ne suffit plus. Il faut \u00e9valuer l’impact de vente \u00e0 l\u2019\u00e9chelle globale et comprendre la contribution de chaque canal marketing utilis\u00e9. Gr\u00e2ce \u00e0 ces informations, il sera possible d’ajuster les budgets pour mieux ‘coller’ aux pr\u00e9f\u00e9rences des consommateurs et avoir une longueur d’avance sur la concurrence.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Quel que soit son march\u00e9 ou sa marque, un publicitaire veut aujourd’hui transmettre le bon message, au bon moment, \u00e0 la bonne personne et sur le bon support pour obtenir le meilleur r\u00e9sultat possible. Cependant, une seule note ne suffisant pas \u00e0 cr\u00e9er une m\u00e9lodie, une publicit\u00e9 ne suffira pas \u00e0 pousser un consommateur \u00e0… Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[75,47],"tags":[],"class_list":["post-506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-web-marketing","has-featured-img"],"yoast_head":"\nComment aff\u00fbter ses m\u00e9thodes marketing ? - Blog officiel Digital Bath - Actualit\u00e9s webmarketing en Tunisie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalbath.fr\/blog\/affuter-methodes-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment aff\u00fbter ses m\u00e9thodes marketing ? - Blog officiel Digital Bath - Actualit\u00e9s webmarketing en Tunisie\" \/>\n<meta property=\"og:description\" content=\"Quel que soit son march\u00e9 ou sa marque, un publicitaire veut aujourd’hui transmettre le bon message, au bon moment, \u00e0 la bonne personne et sur le bon support pour obtenir le meilleur r\u00e9sultat possible. 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