{"id":512,"date":"2017-05-05T09:23:36","date_gmt":"2017-05-05T08:23:36","guid":{"rendered":"https:\/\/www.digitalbath.fr\/blog\/?p=512"},"modified":"2019-03-05T17:11:30","modified_gmt":"2019-03-05T16:11:30","slug":"mark-zuckerberg-nest-presse-de-monetiser-messenger","status":"publish","type":"post","link":"https:\/\/www.digitalbath.fr\/blog\/mark-zuckerberg-nest-presse-de-monetiser-messenger\/","title":{"rendered":"Mark Zuckerberg n’est pas press\u00e9 de mon\u00e9tiser Messenger"},"content":{"rendered":"

\u00ab\u00a0La priorit\u00e9 num\u00e9ro un actuellement est simplement de construire la base des interactions organiques entres les gens et les entreprises.\u00a0\u00bb<\/h2>\n

Le co-fondateur et pr\u00e9sident directeur g\u00e9n\u00e9ral de Facebook est rest\u00e9 sur sa position concernant Messenger : il veut se concentrer sur le produit plut\u00f4t que sa mon\u00e9tisation. Durant le ‘questions \/ r\u00e9ponses’ de mercredi, un analyste de Morgan Stanley lui demande :<\/p>\n

\u00ab\u00a0Pouvez-vous simplement nous parler des plus grosses tendances que vous surveillez et ce qui vous enthousiasme le plus lorsque vous r\u00e9fl\u00e9chissez aux mani\u00e8res de mon\u00e9tiser Messenger ces deux ou trois prochaines ann\u00e9es ?\u00a0\u00bb.<\/p><\/blockquote>\n

Zuckerberg r\u00e9pond :<\/h3>\n

\u00ab\u00a0Je peux parler de la strat\u00e9gie. La premi\u00e8re chose \u00e0 faire sur Messenger et WhatsApp est d’inciter les entreprises \u00e0 l’utiliser de mani\u00e8re organique et de construire le comportement pour les personnes qui contactent des entreprises pour des choses diverses, comme le service client ou les actualit\u00e9s, des ‘petites choses’ qui \u00e9tablissent le comportement des gens qui interagissent non seulement avec leurs amis, mais aussi avec les entreprises.<\/p>\n

En termes de mon\u00e9tisation, une fois que nous avons le comportement, je pense qu’il y aura un certain nombre de mani\u00e8res d’amplifier cela. Nous testons d\u00e9j\u00e0 certaines d’entres elles. Les publicit\u00e9s qui s’affichent dans le fil d’actualit\u00e9 par exemple offrent la possibilit\u00e9 de communiquer avec une marque ou une entreprise directement sur Messenger, ou \u00e9ventuellement WhatsApp. C’est un plus qui convertit mieux pour les entreprises. Ils peuvent \u00e9tablir un meilleur dialogue avec la personne ainsi qu’une relation persistante. C’est l’une des mani\u00e8res, je pense, qui aura de la valeur. L’autre mani\u00e8re est bien-entendu l’affichage de contenus<\/a> sponsoris\u00e9s sur Messenger, qu’il s’agisse d’un message ou \u00e0 travers le produit de mani\u00e8re pertinente.<\/p>\n

La priorit\u00e9 est actuellement de construire la base des interactions organiques entre les gens et les entreprises avec lesquelles ils veulent interagir. une fois que nous aurons cette base, il y aura de nombreuses opportunit\u00e9s de construire une entreprise.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab\u00a0La priorit\u00e9 num\u00e9ro un actuellement est simplement de construire la base des interactions organiques entres les gens et les entreprises.\u00a0\u00bb Le co-fondateur et pr\u00e9sident directeur g\u00e9n\u00e9ral de Facebook est rest\u00e9 sur sa position concernant Messenger : il veut se concentrer sur le produit plut\u00f4t que sa mon\u00e9tisation. Durant le ‘questions \/ r\u00e9ponses’ de mercredi, un… Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[72,1,11],"tags":[],"class_list":["post-512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-non-classe","category-reseaux-sociaux","has-featured-img"],"yoast_head":"\nMark Zuckerberg n'est pas press\u00e9 de mon\u00e9tiser Messenger - Blog officiel Digital Bath - Actualit\u00e9s webmarketing en Tunisie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalbath.fr\/blog\/mark-zuckerberg-nest-presse-de-monetiser-messenger\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mark Zuckerberg n'est pas press\u00e9 de mon\u00e9tiser Messenger - Blog officiel Digital Bath - Actualit\u00e9s webmarketing en Tunisie\" \/>\n<meta property=\"og:description\" content=\"\u00ab\u00a0La priorit\u00e9 num\u00e9ro un actuellement est simplement de construire la base des interactions organiques entres les gens et les entreprises.\u00a0\u00bb Le co-fondateur et pr\u00e9sident directeur g\u00e9n\u00e9ral de Facebook est rest\u00e9 sur sa position concernant Messenger : il veut se concentrer sur le produit plut\u00f4t que sa mon\u00e9tisation. 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